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#21 | |
Rattenmonster
Join Date: Sep 2003
Location: San Francisco
Posts: 10,404
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![]() It's a great metaphor, yes. But it does what most good advertisements do -- it evokes an emotion in the viewer, and then makes the viewer, in his or her mind, link that emotion to the product being sold. Diamonds are Forever commercials make me cry every time. My boyfriend and I were watching TV last night and the one came on where the guy says he wants to marry his wife all over again, and then she looks over and sees her mom and dad sitting on the steps, and realizes she knows everyone who's sitting there, and they all stand up and applaud, and the husband slips a ring on her finger and says "Will you marry me... again?" I tried to crack a joke to Geoff but got all choked up and couldn't. Christ, I'm getting all teary-eyed just typing this up. ![]() But that commerical would make me cry no matter what. Doesn't matter that it's a diamond ad. It could be an ad for United Airlines (who flew all those people out to see them get "remarried") or Visa (which they used to pay for their airline tickets) or Isotoner gloves (which they're all wearing as they sit on the steps waiting for the couple to get "remarried"). It's the emotion that the ad provokes that I respond to... and it's smart of the advertisers to make the link between that emotion and their product, but it doesn't necessarily make the ad (or the emotion it's calling up) unique to that product, and only that product. |
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#22 |
merely human
Join Date: Sep 2003
Location: Chicago
Posts: 22,309
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Exactly. Thanks, fov.
![]() To carry on the point, here are some recent commercials from United Airlines featuring short animated 'stories' by award winning artists (I think one of these artists received an Academy Award). The 'Rose' one is particularly charming. It shows a young man making a business trip (flying on United, natch ![]()
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#23 |
The Dartmaster
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Goddamn embedded WMV. Worst.
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When on the Internet, visit Idle Thumbs | Mixnmojo | Sam & Max.net | Telltale Games "I was one of the original lovers." - Evan Dickens |
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#24 |
Banned User
Join Date: Nov 2004
Location: New Paltz...for now...
Posts: 6,177
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What do you need? Quicktime?
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#25 |
Rattenmonster
Join Date: Sep 2003
Location: San Francisco
Posts: 10,404
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I love those United commercials.
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#26 | |
Puts the 'e' in Mark
Join Date: Sep 2003
Posts: 3,138
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![]() There are other channels through which Microsoft will actually try to sell you an Xbox and tell you what's supposed to be so great about it. |
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#27 | |
Psychonaut
Join Date: Jan 2004
Location: Edinburgh
Posts: 5,114
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Go to GameTrailers.com and get the Quicktime version.
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I'm not insane, my mother had me tested! |
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#28 | |
The Thread™ will die.
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Anyway, now that everyone is simply telling me that my beliefs are 100 per cent wrong, I'll simply shut up on the matter. Personally, though, I don't consider this to be a great advert. |
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#29 |
Puts the 'e' in Mark
Join Date: Sep 2003
Posts: 3,138
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My only point was that it's okay if the ad doesn't make you want to run to the store and buy an Xbox 360.
Also, yes, you are wrong and it's a great ad. The internet has decided this for you. ![]() |
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#30 | |
The Thread™ will die.
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#31 | ||||
Rattenmonster
Join Date: Sep 2003
Location: San Francisco
Posts: 10,404
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#32 | ||
merely human
Join Date: Sep 2003
Location: Chicago
Posts: 22,309
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![]() Also, did the fact that you think this concept wasn't effective for you have something to do with your being a hardcore gamer, thus possibly having a preconceived idea of what would influence you based on your gaming experience and culture? Do you think there should be specific ways to make a game console advertisement? If so who is the target by using those specific ways and why do you think they'd respond to it (i.e., go out and buy an Xbox 360 or at least investigate it)? What would a more valid, effective ad campaign be, do you think? One that doesn't focus on emotions and the concept of play as a fundamentally human trait (like this one did)? Quote:
![]() But why, then, don't you think this ad isn't great? You touched on the generic pandering to people's emotions (that in the very same commercial Xbox could be replaced with Pringles chips or another brand), but many of the best ad campaigns in the past have done precisely that - Coca Cola, Apple, Calvin Klein, Infiniti cars, and United Airlines, to name a few. What would be a great Xbox ad to you that could be conceived only for Xbox?
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platform: laptop, iPhone 3Gs | gaming: x360, PS3, psp, iPhone, wii | blog: a space alien | book: the moral landscape: how science can determine human values by sam harris | games: l.a.noire, portal 2, brink, dragon age 2, heavy rain | sites: NPR, skeptoid, gaygamer | music: ray lamontagne, adele, washed out, james blake | twitter: a_space_alien |
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#33 | |
The Thread™ will die.
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![]() I'll reply to your other questions soon, when I'm less tired and can express myself coherently...
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RLacey | Killer of the Thread™ I do not change to be perfect. Perfect changes to be me. Last edited by RLacey; 11-15-2005 at 02:45 PM. |
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#34 |
Guest
Posts: n/a
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What? An add that actually makes me want to buy the product? Unheard of!
Why can't commercials be creative like this? |
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#35 | |
merely human
Join Date: Sep 2003
Location: Chicago
Posts: 22,309
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<runs>
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platform: laptop, iPhone 3Gs | gaming: x360, PS3, psp, iPhone, wii | blog: a space alien | book: the moral landscape: how science can determine human values by sam harris | games: l.a.noire, portal 2, brink, dragon age 2, heavy rain | sites: NPR, skeptoid, gaygamer | music: ray lamontagne, adele, washed out, james blake | twitter: a_space_alien |
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#36 |
Guest
Posts: n/a
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Oh.
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#37 |
Banned User
Join Date: Nov 2004
Location: New Paltz...for now...
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Whured To Big Burd! Heeeeyeahhhhh!
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#38 |
Guest
Posts: n/a
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I love you.
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#39 | |
Banned User
Join Date: Nov 2004
Location: New Paltz...for now...
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#40 |
Guest
Posts: n/a
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Yeah, thanks by the way. That was funny.
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