[jacog]

You can download it here. It just shows how much better they treated the adventure genre back then. Funny also is how they go on about what a great thing it is to have all these great names like Spielberg, Gates etc. came together to bring us this game, and the actual designers get very little credit.

http://www.archive.org/details/dreamworks_neverhood_1996

[eXo]

A guy in a klayman suit and a review that sounds worse then the crap on G4...

I dont think things have gotten worse at all.

Seriously, that video is horrible.

[jacog]

It's a press kit though. The footage is not there to be used verbatim. My point is that the company spent money promoting the thing. These days most adventure game promotion is on below the line media like print and web.

[eXo]

that's because people actually use the web and read print. so - thats a pretty good place to advertise isn't it?

How many people in New York city knew what the hell klayman was, let alone that it was related to a PC game called the Neverhood? How many of those bought the game based on seeing Klayman walking around?

As far as the bad quality video goes - thats the lowest form of advertising in entertainment.

A press kit is supposed to give media outlets stuff to use to promote a game - whether that be flyers, posters, demo's, t-shirts, other logo based schwag (such as the stuff given out these days with many game pre-orders).

How does anything in that "press kit" allow media outlets to promote the game?

As a press kit it is fairly inefficient isn't it?

[jacog]

Now you are just being silly. A press kit is intended for journalists, not retailers. You are probably thinking about point of sale materials.

A tv press kit like that one would have gone to a tv station on a high quality Betacam tape, for example, and then the tv station can use clips from it if they wanted to do a piece on their technology program. It saves the station the time and money required to do their own interviews and so are more likely to cover something they already have material for. They would then edit in their own journalists and such.

I spent most of my career in media and advertising so you can take my word on it.