Thank you for the comment, Pilaus!
Yes, adventure games are not usually used for marketing. But I'm afraid that unless they start making big money, they won't attract sponsors. And that means they will remain a "cheap", niche genre. I think that to revive it today we need something extraordinary and fresh, probably from indie developers. Like Portal or Minecraft. Companies won't invest money into something like Gabriel Knight 3 or The Last Express today, because they want their money back, and those games were not able to sell at all.
I think Heavy Rain used product placement though, just can't recall what it was... And while over 2 million copies were sold, but I don't think it associates with adventure gaming in people's minds.
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