It's simply called aggressive marketing - something that I SERIOUSLY WISH a lot more adventure game publishers would do, especially beyond the small online adventure communities.
Buy ad space on the sides of buses, on billboards, on the Discover Channel and History Channel, online on the New York Times site, and yeah, on more mainstream gaming sites like Gamespy, Joystiq, and Game Politics. What good is your adventure game if not enough people know about it?
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platform: laptop, iPhone 3Gs | gaming: x360, PS3, psp, iPhone, wii | blog: a space alien | book: the moral landscape: how science can determine human values by sam harris | games: l.a.noire, portal 2, brink, dragon age 2, heavy rain | sites: NPR, skeptoid, gaygamer | music: ray lamontagne, adele, washed out, james blake | twitter: a_space_alien
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