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Originally Posted by fov
My theory is that girls have always been into gaming, the marketing types are just blind to it. 
Er, I mean, girls started playing video games with the Sims and Nancy Drew. Yeah, that's what I meant. 
Which brings up an interesting question... I saw a mention (I think in Laura's interview) of the roach game seeming like a good idea because it would appeal to 19-25 year old guys... how much do you think of the audience when you're developing a game? Would knowing that the demographic is 50/50 male/female (theoretically) change the game you created? Does it depend on the game?
-emily |
Zero. Zilch. Nada. We never (I never) thought about a target audience at all. It may sound silly or even pompous to say that, but I approach game design the same way I approach writing a novel or a screenplay. It's about the story. If it moves me, chances are it will move people like me. If someone told me to do a game for girls, I'd balk at that. If someone told me to do a game for boys I'd say no. I just want to make something immersive, compelling, believable, fun, gut-wrenching and cool. And the stories find you. If you wait and listen, they find you, and when that happens, you know it's right. So if you're thinking about target audiences, you're thinking like a marketeer, and marketeers don't make good games. Marketeers make slop.
