www.ilovebees.com is a promotion much like Majestic from EA. At least it has the same creators. The game is a very interactive story where players at the moment are sitting by payphones waiting for them to ring to get an audio file. The files are being brought together by the players to make a bigger story. It is essentially viral marketing at its best. Microsoft just showing off that they are a large part of American Culture. Unfortunately the game is only played at US payphones so the rest of the world is missing out.
www.projectsyzygy.com is trying to bring the whole world into the game and at the time is not linked to any company as a form of Marketing.
