Story is probably what grabs me first.
Characters play a part, too, though. Sherlock Holmes automatically gets my attention before I even know what the game is about.
Graphics - it depends. They don't usually put me off an old game, though I prefer 2D/2.5D any time. A newer game is more complicated. I prefer one that has well done, consistent graphics and not a mix of styles.
Originality, not so much.
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