I answered "originality", but that doesn't necessary mean innovative gameplay. I just like fresh ideas and fresh look of the game with a touch of individuality. I can live with a basic storyline if it fits well, although originality in this field also adds points. What I can hardly stay today are clones and complete rip-offs of famous games and styles, especially LucasArts (Day of the Tentacle/Curse of Monkey Island) and The Longest Journey/Syberia. They were so overused in the last ten years that I'd rather stay away from them.
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