I find that HOG's sort of require the need of a story. Why? I feel that in order to compete in the market, you need to do more than just a puzzle game that follows the same genre based formula.
I guess the best way to make the game Casual and Hardcore is to offer two modes. Casual will offer the story, but in a more to the point fashion with less scenes. The hardcore mode will offer full length cutscenes and dialogue.
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