Of course, businesses always only care about sales, so it doesn't really matter if they state it officially or not. At least they're honest about it, instead of claiming to have the player's interests in heart. It's not that it's something extraordinary that a product is finished but isn't released because it wouldn't be as good for business.
Still, I agree, not good marketing. However, it's not like we're dealing with EA or something. Smaller developers/publishers just don't have the resources and expertise to do it so well.
Also, I don't see how bad marketing makes you lose all interest in a game (sure, it can affect your enthusiasm and all, but it's still the same game, no matter how it's marketed), but I guess we're just different.
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