For adventure games, I don't think seeing screen shots is that bad. For other games, I don't like to look at them to be honest. They spoil the game for me. Then again, I haven't really "looked forward" to many adventure games because I normally play them after they're out. Only recently have I started into the world of "Look at this new adventure game coming soon!" so...
I'd say you release enough shots to get people excited, but don't go crazy. 10 is probably a fine number, and it doesn't always have to be a different location. Oh and ABOVE ALL don't release screens/info too early. Nothing kills a game like saying "Oh I'm working on this awesome project" and then delaying it for 3 years... Then people stop caring.
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