"Full immersion" is the effect that an adventure game has on a player who really enjoys it, but it doesn't really answer the question. What makes the game fully immersive? For me, it's really clever, challenging puzzles. Those things can get stuck in my head for days, like an infectious pop song. Games like Obsidian and Myst III wouldn't let me go, even after I had turned the computer off. That's how I get immersed.
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