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Originally Posted by insane_cobra
I meant that you forget about the connotations, not the name itself. I think it's catchy, easy to remember and easy to pronounce, unlike other today's console brands (read the article Naveed linked to).
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I read the link already. It really doesn't say anything to address what I'm talking about. It's talking about the theory behind a unique name, not the particular name chosen. (Or at the very least, makes only an ineffective attempt to rationalize this particular name, which is hardly surprising since the writer himself doesn't like it.) I agree with the theory, just not the practice. There's a difference between being easy to remember and being memorable (let alone taken seriously). And I really wouldn't use the other consoles as a yardstick of branding quality.
If I'm remembering correctly, didn't the Nintendo 64 launch as the "NU64", which equally clever marketers probably thought was an ingenious play on words, only to drop the "U" when everyone else thought it sounded dumb?
