I'm curious whether this is just damage control after their shares plummeted or genuine information. I highly doubt they can make good on their promise though, as the Cell processor is not being mass-produced yet (latest we've heard it won't be ready for mass production till 2007) and the components are still too costly. And if they don't have it on the shelves by Christmas, they're going to lose their war with MS for sure. If they manage to do it however, I'll be one of their happy customers