The last time I got excited by a game before its release was Escape From Monkey Island. Since then, ignoring hype hasn't even taken a conscious effort. I'm just not that interested any more in looking at pretty pictures or reading about how awesome a game is going to be - I'll believe it when I see it.
And fortunately, more often than not, I do see it. As an example, I was amazed at some parts of Half-Life 2. Would I have been so bowled over if I knew what was coming? I'm sure there were more than enough screenshots and preview articles to show off the game's most innovative features, after all. Knowing I was about to see some striders marching across the screen could only have lessened the impact.
Ignorance really is bliss, I reckon.
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