Cheaper, faster, more competitive Macs, I guess.
Apple has been facing a bit of an uphill battle in the last few years with the PoewrPC chips. They have been coming out less frequently, in smaller quantities, and at slower speeds than they were predicting, so hopefully switching over to x86 chips - the same ones everyone else uses (well, AMD notwithstanding) - will solve that problem a bit.
The switch to Intel chips doesn't mean that Macs and PC's will suddenly be interchangeable - you almost certainly won't be able to just buy an Intel-based-Mac compatible version of MacOS X and install it on your PC - but it's just one more standardized part Apple will be able to rely on to be consistantly updated inside their computers at a guaranteed equal rate to competing PC's. One that happens to also be faster and with a more concrete future than the component they were formerly using.
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