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Originally Posted by fov
By far, though, one of my favorite insights was this comment by Tim Schafer, when confronted with the issue that publishers tend to shy away from "story" in games because story is not considered a big seller: "It's not the publisher's job to be experimental. It's the developer's job to be sneaky about being experimental. Pitch the conservative stuff and put the experiments in anyway." In other words, sneak in the story. Fine with me, as long as it makes it in there. 
-emily |
Honestly, even though Tim was sort of being jokey about it, that really does seem like the way to go - pitch all the cool marketable parts of your game and then just sort of neglect to mention all the stuff you want to include. Just of course make sure it's all complimentary.
As a side note, I hope that's what Michel Ancel is doing with King Kong... 
