Where I come from, they have a market where they symbolically weigh and sell
whole piles of cheese on the Waagsquare as a tourist attraction. I've accidentally witnessed this joyous event once, and it was very silly indeed.
Oh and I used to be really allergic to cheese. I'm not sure if I still am, but I have developed something of a distaste for the stuff over the years, so I haven't bothered to check.