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Adventure Game Marketing

Total Posts: 23

Joined 2006-01-31

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I’ve made a similar collection a couple of years ago:
http://archive.adventuregamers.com/forums/showthread.php?t=28841
http://archive.adventuregamers.com/forums/showthread.php?t=29181

Also, as a slideshow on YouTube:

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Total Posts: 27

Joined 2007-02-13

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Watching Dallas is one of my guilty pleasures.  My mom loved the old show and I would watch it with her as a kid.  We watch the new show together with my wife each week when it comes out.  That two page ad for Dallas Quest is awesome.  I would love to see a game done based on the new show that would be great.

The LA Law game looks interesting actually.  Is it a FMV game?  If so that pretty cool for 1992.  I would have been very excited about it had I known about it at the time.

     
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Total Posts: 2484

Joined 2013-03-14

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LA Law is not FMV, it’s propably done with screenshots taken directly from the show:

It could have small FMV clips though, like the first two Tex Murphy games did.

     

Total Posts: 27

Joined 2007-02-13

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Thanks for the link tomimt.  Looks like the game may have come out a little ahead of its time.  The concept would have made a good FMV games circa 96.

     
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Total Posts: 297

Joined 2014-07-01

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Texas - 10 September 2014 12:17 PM

That two page ad for Dallas Quest is awesome.

Here’s another single page ad for The Dallas Quest

     
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Total Posts: 297

Joined 2014-07-01

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This is a one page ad for Asylum.

     
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Total Posts: 297

Joined 2014-07-01

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Here are two Italian ads for Lost Chronicles of Zerzura, the original two page and the cut down single page version.

 

     
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Total Posts: 297

Joined 2014-07-01

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And a French ad for the game Blueberry

     
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Total Posts: 297

Joined 2014-07-01

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And finally two variations of a Dutch ad for the CD-i version of The 7th Guest

     
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Total Posts: 495

Joined 2008-07-23

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An old ad for Star Trek The Next Generation - A Final Unity

     

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Total Posts: 4195

Joined 2004-07-12

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TimovieMan - 08 September 2014 04:14 PM

The marketing department obviously didn’t even bother to look at the game before making that ad… Tongue

A point well covered during the CCS AGCPT.

But I question the point of this thread. If the point is to show bad marketing, why isn’t there a critique by the author of each screenshot he provides telling us why he thinks this was a marketing error in judgment?

I’ve been involved in marketing, (not of games,) for well over 30 years. Most of the screenshots violate one of the major marketing rules. That is, there is no mention of why you should want to purchase the product. Is it softer? (toilet paper) Is it stronger? (garbage bags) Is it more efficient? (VW)

Or in the case of these screenshots, Is it the funniest game you’ll ever play? Is it the easiest interface you’ll ever use? Are the graphics the best you’ve ever seen? Et al.

While interesting, this is just a series of screenshots of ads and packaging without any useful commentary that tells us what is good or bad about the picture in question. This has the potential of being a really great thread. Still does, but needs relevant commentary to make it so.

     

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