Lucasarts NEW Logo!! - Page 2

Maquisard · 09-04-2005, 05:43 PM

Show me you can swing a lightsaber, little guy, and I'll love you like no other!

*Jake* · 09-04-2005, 10:12 PM

Ouch

Who the hell got promoted and decided to try and prove something by rebranding the company? The LucasArts logo we've known for the past 13 years is pretty iconic and recognizable, and I don't think they really gain anything by further abstracting it into a curvy thing.

A bad move IMO. Nothing gained on their part but a harder to decipher logo.

Quote:

Originally Posted by Marek

The old logo was a pretty detailed illustration type thing, so it's no surprise they'd eventually choose to simplify it. The new logo is not the best ever, but it's alright. I like the typography a lot and I guess I can get used to the new gold guy.

They simlified it long ago. In the late 90s they got rid of all the jagged edges and speckles and stuff and turned it into straight line art --

And is this new logo really that much more simplified? Seems to me they went from a pretty straightforward iconic thing to a half-witted "designer"'s abstracted "reimagined" version which has even more arbitrary curves and pointy bits than the old one.

The new typeface is fine, and it's possibly more than time for them to lose the big purple "L" bordering the logo with its blasting early 90's typography, but the new logo is so lame. It just screams "hip designer who doesn't know what he's doing" here today re-rebranded tomorrow dotcom design. Fail.

After a brisk nap · 09-05-2005, 12:33 AM

I am not a designer, but from what I understand of design principles, that logo is not just bad. It is god-awful.

The torso is formed at the tangent of two curves. It's not even a shape in itself, just those two curves bleeding into each other. Bill Tiller talks about bad tangents: "when lines converge on each other in a confusing and uninteresting way." That's exactly what we have here.

Secondly, the weight of the lines. Is that meant to convey depth? So is his left leg far behind his right, yet his right arm far behind his left? That's one contorted position. Beyond the ergonomic issues, the tapering width of the lines makes it unclear where they actually end, and thus confuses the outline of the figure. The left leg, particularly, just appears to fade away into the background. Spindly points like that are exactly the opposite of a bold, clear design.

All that, and also being strongly reminiscent of the AIM logo, one of the most iconic figures in the computer industry? In fact, it also bears a passing resemblance to the (much better) logo for Save The Children:

If I was Lucas, I would fire the designer who came up with this.

Maquisard · 09-05-2005, 05:08 AM

Or rather, fire the company president who picked this particular artist's design.

remixor · 09-05-2005, 10:12 AM

Or rather, just don't use that stupid logo.

Jazhara7 · 09-05-2005, 10:21 AM

Quote:

Originally Posted by Mares

Show me you can swing a lightsaber, little guy, and I'll love you like no other!

Show me you look good as a Skeleton, and I will love you like no other.

...though I have to add that Wasp-waist Skeletons do NOT count.

-

squarejawhero · 09-05-2005, 10:57 AM

A la Donnie Darko?

bigjko · 09-05-2005, 11:11 AM

What was wrong with this?

Spoiler:
Aside from crappy quality Photoshopping!

Talas · 09-05-2005, 11:14 AM

Quote:

Originally Posted by bigjko

What was wrong with this?

Nothing, I actually like this more than the new one. Even with the bad photoshopping.

*Jake* · 09-05-2005, 01:59 PM

Quote:

Originally Posted by bigjko

What was wrong with this?

Spoiler:
Aside from crappy quality Photoshopping!

That in fact looks great.

I like that look better than their new (of course) and better than their old/current logo.

remixor · 09-05-2005, 02:02 PM

Yeah, that looks really good. Lame that the new logo isn't just that instead.

RLacey · 09-05-2005, 02:39 PM

That does look better than either official logo. It's too much to dream that someone at LA is reading this, right?

squarejawhero · 09-05-2005, 02:43 PM

I never thought this thread would run this long.

RLacey · 09-05-2005, 02:50 PM

Quote:

Originally Posted by squarejawhero

I never thought this thread would run this long.

But you should know that it's fashionable to slate LucasArts at every opportunity!!!1one!

Mind you, I find the change in logo of Epic Games equally appalling. The old logo had so many memories for me, whilst the new one looks completely generic.

Oh, and I love the way that this topic is in General Gaming. Because LucasArts are nothing to do with adventure games

.

Talas · 09-05-2005, 04:54 PM

Quote:

Originally Posted by Mares

Show me you can swing a lightsaber, little guy, and I'll love you like no other!

No one can swing a lightsaber like the original little guy!

And no one does the lighting like the original little dark side guy.

Quadriflax · 09-05-2005, 06:24 PM

Best, LucasArts logo, ever.

Mattsius · 09-06-2005, 01:11 PM

Quote:

Originally Posted by RLacey

Mind you, I find the change in logo of Epic Games equally appalling. The old logo had so many memories for me, whilst the new one looks completely generic.

Oh, I didn't even know they had changed their logo. I must agree with you that the new one is lame. I remember the days when Epic Games was Epic Megagames and Jazz Jackrabbit was fresh out of the oven. Those were the days...

RLacey · 09-07-2005, 04:38 AM

Quote:

Originally Posted by Mattsius

Oh, I didn't even know they had changed their logo. I must agree with you that the new one is lame. I remember the days when Epic Games was Epic Megagames and Jazz Jackrabbit was fresh out of the oven. Those were the days...

Agreed. Though I can't really fault their output nowadays (I'm a UT fan), and it has at least allowed the company to move forwards

.

09-04-2005, 05:43 PM	#21
Maquisard Citizen of Bizarro World Join Date: Mar 2004 Location: Htrae Posts: 4,219	Show me you can swing a lightsaber, little guy, and I'll love you like no other! Share Share this post on Twitter __________________ By no rocket’s blue shade am no shells dead down there, Gave no proof all day long that the flag was unwhere! No say does am spar-strangled shroud hang limply! Under land of no free! Am us home coward-leeee! ~Excerpt from the Bizarro Anthem

09-05-2005, 12:33 AM	#23
After a brisk nap Elegantly copy+pasted Join Date: Jan 2005 Posts: 1,773	I am not a designer, but from what I understand of design principles, that logo is not just bad. It is god-awful. The torso is formed at the tangent of two curves. It's not even a shape in itself, just those two curves bleeding into each other. Bill Tiller talks about bad tangents: "when lines converge on each other in a confusing and uninteresting way." That's exactly what we have here. Secondly, the weight of the lines. Is that meant to convey depth? So is his left leg far behind his right, yet his right arm far behind his left? That's one contorted position. Beyond the ergonomic issues, the tapering width of the lines makes it unclear where they actually end, and thus confuses the outline of the figure. The left leg, particularly, just appears to fade away into the background. Spindly points like that are exactly the opposite of a bold, clear design. All that, and also being strongly reminiscent of the AIM logo, one of the most iconic figures in the computer industry? In fact, it also bears a passing resemblance to the (much better) logo for Save The Children: If I was Lucas, I would fire the designer who came up with this. Share Share this post on Twitter __________________ Please excuse me. I've got to see a man about a dog.

09-05-2005, 05:08 AM	#24
Maquisard Citizen of Bizarro World Join Date: Mar 2004 Location: Htrae Posts: 4,219	Or rather, fire the company president who picked this particular artist's design. Share Share this post on Twitter __________________ By no rocket’s blue shade am no shells dead down there, Gave no proof all day long that the flag was unwhere! No say does am spar-strangled shroud hang limply! Under land of no free! Am us home coward-leeee! ~Excerpt from the Bizarro Anthem

09-05-2005, 10:12 AM	#25
remixor A search for a crazy man! Join Date: Sep 2003 Location: San Francisco, CA Posts: 3,987	Or rather, just don't use that stupid logo. Share Share this post on Twitter __________________ Chris "News Editor" Remo Some sort of Writer or Editor or Something, Idle Thumbs "Some comparisons are a little less obvious. I always think of Grim Fandango as Casablanca on acid." - Will Wright

09-05-2005, 10:57 AM	#27
squarejawhero Epinionated. Join Date: Dec 2004 Location: London Posts: 5,841	A la Donnie Darko? Share Share this post on Twitter __________________ Starter of Thread Must Die.

09-05-2005, 11:11 AM	#28
bigjko El Luchador Join Date: Sep 2003 Location: Denmark Posts: 1,629	What was wrong with this? Spoiler: Aside from crappy quality Photoshopping! Share Share this post on Twitter __________________ Use Verb On Noun - Adventure game inspired illustrations

09-05-2005, 02:02 PM	#31
remixor A search for a crazy man! Join Date: Sep 2003 Location: San Francisco, CA Posts: 3,987	Yeah, that looks really good. Lame that the new logo isn't just that instead. Share Share this post on Twitter __________________ Chris "News Editor" Remo Some sort of Writer or Editor or Something, Idle Thumbs "Some comparisons are a little less obvious. I always think of Grim Fandango as Casablanca on acid." - Will Wright

09-05-2005, 02:39 PM	#32
RLacey The Thread™ will die. Join Date: Jan 2004 Location: United Kingdom Posts: 22,542	That does look better than either official logo. It's too much to dream that someone at LA is reading this, right? Share Share this post on Twitter __________________ RLacey \| Killer of the Thread™ I do not change to be perfect. Perfect changes to be me.

09-05-2005, 02:43 PM	#33
squarejawhero Epinionated. Join Date: Dec 2004 Location: London Posts: 5,841	I never thought this thread would run this long. Share Share this post on Twitter __________________ Starter of Thread Must Die.

09-05-2005, 06:24 PM	#36
Quadriflax cows are my friends... Join Date: Jan 2005 Location: Tonawanda, NY Posts: 258	Best, LucasArts logo, ever. Share Share this post on Twitter __________________ Quadriflax "To Insanity and Beyond!"

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