One of the reasons the average per backer is so high is simply because the video and reward tiers are well designed.
Even leaving aside the first day, the campaign is still getting a steady 20,000 every day so far. The required rate is 9000 per day, so its still doing double of what is required.
I'm sure there will be another drop off around the 1 week mark, and thats when the PR and press will have to kick in to attract new backers who may not have heard of Tex or played any of the older games. By then the campaign should be about 50% to the goal which is quite good.
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