Obviously, it's not weird to all the people who are pledging to these projects. Markets change, 10 years ago you had to buy all your games in a cardboard box in a store, and many of them you couldn't get a hold of at all. IMO this is a change for the better, but you are of course allowed to disagree. Seems people are more afraid of change than anything else, but if you can tell me any other reason why this is a bad thing, I'm ready to listen.
Embrace change
Why are trends bad?