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But it's sort of a "balancing" issue - not only if you show "too much", people might say - "Hey, you already have enough money to make that super-shiny trailer, animations... so why asking of us?", but you can't really show too much if you're still waiting for the funds to go deeper into the production.
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It's also a hard balance from a marketing standpoint. It's a story game, and she doesn't want to give away too much of the story way in advance...
But yes, having that stuff (trailers, etc.) sort of assumes that you had the money to make them in the first place.
