I searched AG + forums, didn't find any reference. Apparently, it's a Half-Life2 mod, which explains why I hadn't heard about it before because I don't play that type of game.
But Dear Esther changed all that, I'm now on the lookout for novel, experimental indie games.
Played it last night. Amazing stuff. Takes about an hour. Half a dozen endings, depending on your choices. Highly recommended. Both funny and eery. I shouldn't say more. If you haven't played it, find out for yourself what's it about.