There are any number of things that would cause me not to buy a game. But the number one reason would be a bad demo. (Witness my thoughts on the SL2 demo.)
The second reason would likely be price. There aren't many games I can think of that can justify a price greater than $30US. Most can't justify $20US.
Maybe the third would be if I felt "burned" by a publisher/developer that did not live up to prio expectations. Microids comes to mind.
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For whom the games toll...
They toll for thee
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