Because it's a present with a condition attached. It's not just like giving someone money and saying "go out, buy whatever makes you happy". A gift certificate forces the recipient to conform to the overlying restrictive intentions of the giver, which goes against the spirit of gift giving.
It's comparable to governments which give homeless people food vouchers, because they can't trust them not to spend money on crack.
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"Jatsie is amazing." - Jazhara
"My mental image of Jat is a gentleman sitting in a leather armchair, wearing a robe. The light in the room is dim and strangely he's not sitting in front of a computer, but next to a small, round table with a box of cigars on." - Jelena
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