Not dying, certainly not. In reading a lot of articles and doing a small poll here I have found that a lot of 'new gamers' discover games starting with an adventure game ... usually a Myst episode.
Marketing is awful though. I agree that the term 'adventure game' is probably suicide. And there should be more titles to hook younger players. Bone, Nancy Drew etc. Learn some evil marketing strat from McDonalds. To bring the genre back into popular culture, a long term strategy has to take place.
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