I don't see the big problem. If one doesn't like playing one episode and then wait for another episode, then you wait until all of the episodes are done and buy them all once and for all. The option would be to not release anything while making it, and possibly run the company broke while trying to make the game. This way they get some support along the way, and if they make one bad episode they got plenty of chances to get that feedback before the season is over.
But if they make an entire game, maybe 20 hours long to play, and nobody buys it. That can be a killer for a company, especially for a newly established one. Beside, what's the point of judging a game before one has even tried it? Can't we for once wait and see what it's actually like before we decide it's a bad idea?
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