Yes, writing for kids does require a somewhat different approach from writing for adults, though perhaps not as much so as some people think. What's really interesting is trying to do both at the same time, which is what we did with the Humongous titles I just mentioned. They were aimed at kids, but we knew the parents would often be playing along with them, and in fact we wanted to encourage that sort of behavior. It became a matter of putting things in for the adults in such a way that the kids would either not be aware they were missing anything, or would appreciate it on a different level. Alice in Wonderland is a terrific model for this. I own several copies.
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