I read about this, it's called product seeding. Where companies give free products to "style leaders" and bank on the non-stop media coverage these celebs get to market their products. It's also behind those goody bags stars get at the oscars -- one article said that some of the bags that these guys get for free had goods worth over 100,000 dollars. Such a hard life, the life of a celebrity.
__________________
Do not try to live forever. You will not succeed.
George Bernard Shaw
|