Adventure Forums - View Single Post - Interesting UNICEF Ad
View Single Post
Old 10-10-2005, 02:46 PM   #2
Intrepid Homoludens
merely human
 
Intrepid Homoludens's Avatar
 
Join Date: Sep 2003
Location: Chicago
Posts: 22,309
Default

That's a rather strange way of addressing issues...

Quote:
Belgian television viewers were given a preview of the 25-second film earlier this week, when it was shown on the main evening news. The reactions ranged from approval to shock and, in the case of small children who saw the episode by accident, wailing terror.

Unicef and the family company, IMPS, which controls all rights to the Smurfs, have stipulated that it is not to be broadcast before the 9pm watershed.

...The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom- shaped houses until, without warning, bombs begin to rain from the sky.

Tiny Smurfs scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurfs.

The final frame bears the message: "Don't let war affect the lives of children."
It's a public service message for grownups using cute cartoon characters, am I right? My question is - is it not enough to show images of actual starving children in Nigeria, AIDS stricken babies in Africa, and tsunami survivor kids?

But perhaps it's because I'm not Belgian myself, and so might not have an innate understanding of how the culture there works.
__________________
platform: laptop, iPhone 3Gs | gaming: x360, PS3, psp, iPhone, wii | blog: a space alien | book: the moral landscape: how science can determine human values by sam harris | games: l.a.noire, portal 2, brink, dragon age 2, heavy rain | sites: NPR, skeptoid, gaygamer | music: ray lamontagne, adele, washed out, james blake | twitter: a_space_alien
Intrepid Homoludens is offline